Thursday, August 31, 2006

PBS FRONTLINE: The Persuaders

Trying to hone up your marketing skills? Check out this 90 minute PBS Frontline Series, it first aired in 2004 but I found the information very timely and entertaining.

In "The Persuaders," FRONTLINE explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The 90-minute documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in the words of one on-camera commentator, "the principal of democracy yields to the practice of demography," as highly customized messages are delivered to a smaller segment of the market.

FRONTLINE The Persuaders

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